Is your site getting the attention it deserves from your target market? Do you feel like you're missing out on business opportunities?
Reasons why social media is an essential business online marketing tool
- It enables you to connect, network & establish a worthwhile community locally or globally
- It’s a direct & easy way to generate leads reaching out online to potential customers & clients
- It’s a great communications tool for providing customer service
- It can provide valuable market research about your industry
- It allows you to easily stay up-to-date with the latest business developments
- It assists in monitoring your competitors
- It can greatly increase interest & traffic to your site (SEO)
- It assists in monitoring & refining your brand; &
- It is a great HR resource, also providing realtime recommendations & reviews of products & services
1. The "Social Media Kickstarter Profile" package
- Creation, branding & customisation of the "Top Four" platforms for your business ie 1 Facebook Fan Page, a Twitter account, your LinkedIn profile & a YouTube channel with basic instruction
- Creation, branding & customisation of either profiles
- Ongoing management & training 3 hours per week for a period of 1 month
- Creation, branding & customisation of all 4 profiles
- A comprehensive industry specific social media strategy
- A practical weekly schedule ensuring your online time is most effective
- Management & training 3.5 hours per week, inclusive of a weekly review/brainstorming consult up to 1 hour via skype, for a period of 2 months
- Social network profile set-up in keeping with your branding, management & monitoring of various platforms
- Effective strategies for building & optimising your social network profiles
- Evaluating & tracking your progress & results using ROI (Return on Investment) tools
- Utilising key web-based research tools to pinpoint key social networks & online communities that fit with your target audience
- Blog setup & instruction including how to leverage & promote your site
- Brainstorming ideas using social media for special promotions etc
Below are some profiles & tasks which can be included:Blogging
- Purchase of domain name
- Wordpress, Blogger or Posterous setup - 3 main blogging platforms today
- Assistance with the selection of theme/template & branding customisation
- Research the best provider of self-hosting
- Installation of plugins/widgets/gadgets/buttons etc
- Brainstorming blogging topics & effective strategies including SEO
- Submission to all the main blog directories
- Monitoring traffic & statistics analysis using tools
- Twitter marketing & strategies for building a powerful profile & targeted community
- What to tweet (including relevant content suggestions) & what not to tweet
- How to use Twitter as a traffic generator to your main site
- Utilising key tools to automate across all social media platforms & simplify your tweeting schedule
- Inclusion in all main Twitter directories
- Tracking brand reputation and industry keyword conversations
Facebook Business Fan Page
- Creating, customising & administering your Facebook business pages to build brand & exposure
- Building strategic friend networks- Suggestions on content/links to share
- Coordinating Facebook events
- Setting up & optimising Facebook social ads
- Services in tracking & evaluating Facebook ROI
- Setup & maximising your profile with your skills & experience
- Suggestions on appropriate industry Groups to join and discussion topics- Ensuring your profile establishes you as someone with high credibility in your industry
- Sending out requests to connect with your existing database & researching new relevant connections
Online Video Marketing
- Conducting effective video market research to help identify & create the right
type of videos- Creating video marketing strategy to build traffic & improve search listings
- Implementing successful YouTube techniques for maximizing exposure
- Utilizing video sharing tools & websites to mass distribute client’s videos
- Accessing video traffic & analytic tools to evaluate results & determine your next steps
Make your impact now & become a vital part of the online conversation!
Take advantage of my FREE social media evaluation (see questionnaire below) and to discuss your needs and pricing, please contact me.
